INSTITUTIONAL ORGANIZATION AND VISUAL IDENTITY
Each institution has a visual identity that can be positive, negative or mixed. An institution using a wrong name, a inappropriate logo, several different standards for letterhead, an inappropriate typeface for signage, has an incoherent image, which can bring long-term disadvantages. Today, the organizations that want to stay on the market can't afford to be the victims of identification confusion. The study was conducted in seven higher education institutions with the activity field in physical education and physiotherapy. The seven faculties of physical education that we are talking about are the ones from the next towns: Iasi, Bacau, Suceava, Galati, Craiova, Cluj-Napoca and Oradea, from Romania. The research was focused on employee opinions, from the institution (assistant lecturers, lecturers and professor) and not on external audiences. After all, employees must adhere to IVI pattern and therefore have a major influence on its uniqueness. Moreover, one can expect them to have a good and comprehensive perspective on the consistency of IVI, while external publics will have a point of view more dispersed.