PUBLIC RELATIONS IN SPORTS. A CASE STUDY

  • Petrovici Amalia "Vasile Alecsandri" University of Bacău, Calea Marasesti, No. 157, 600155, Romania
  • Dobrescu Tatiana "Vasile Alecsandri" University of Bacău, Calea Marasesti, No. 157, 600155, Romania

Abstract

This article is a brief incursion in the vast field of public relations, in terms of good practices, analysing its potential in sports, to promoting a positive image, which may provide enhanced visibility in the public space. The initiatives adopted in this case demonstrate the fact that public relations may constitute an example of good practices, a strong tool in identifying the most efficient methods for stimulating the public interest in teams and players, cultivating a climate of sympathy among the public. Based on these considerations, the aim of our research is twofold: to analyze the applicative role of public relations in sports, respectively to identify the public’s perceptions regarding the role of public relations in this domain. In this respect, we have applied, as a research method, the questionnaire-based inquiry to a sample of 50 students, representing the internal public of a sports faculty. In our opinion, professionalism and responsibiliy should constitute benchmarks.

How to Cite
AMALIA, Petrovici; TATIANA, Dobrescu. PUBLIC RELATIONS IN SPORTS. A CASE STUDY. GYMNASIUM, [S.l.], v. XIV, n. 2, sep. 2017. ISSN 2344-5645. Available at: <http://gymnasium.ub.ro/index.php/journal/article/view/289>. Date accessed: 26 nov. 2020.
Section
Articles

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