SECTOR PUBLIC RELATIONS – A RESEARCH OF THE PERCEPTION OF AN AUDIENCE SECTION UPON THE FACTORS RESPONSIBLE FOR PROMOTING HEALTH

Abstract

This paper’s first aim is to analyze the concept of public relations, particularly sector public relations, in order to seize their defining dimensions and applicative nature. To evaluate the degree of efficiency and applicability of public relations in the health sector, our next step will constitute a case study as a research on the perception of a section of audience upon health promotion, which may indicate relevant, preventive factors in this sense. For this, we have applied, as a research method, the questionnaire-based inquiry to a representative group of 50 persons belonging to the internal audience of the section of Diabetes, Nutrition and Metabolic Diseases from Bacău County Hospital. The reason for which we applied this questionnaire was not to perform a rigorous sociological analysis with valid statistical results, but rather to identify the applicative role of public relations in the health domain, respectively the “thought particularities” existing on the level of a section of audience, which may allow us to formulate useful conclusions. Although the group was relatively small, we hope that the results obtained may open new directions of action and launch new challenges for future research.