PUBLIC RELATIONS IN SPORTS. A CASE STUDY

Abstract

This article is a brief incursion in the vast field of public relations, in terms of good practices, analysing its potential in sports, to promoting a positive image, which may provide enhanced visibility in the public space. The initiatives adopted in this case demonstrate the fact that public relations may constitute an example of good practices, a strong tool in identifying the most efficient methods for stimulating the public interest in teams and players, cultivating a climate of sympathy among the public. Based on these considerations, the aim of our research is twofold: to analyze the applicative role of public relations in sports, respectively to identify the public’s perceptions regarding the role of public relations in this domain. In this respect, we have applied, as a research method, the questionnaire-based inquiry to a sample of 50 students, representing the internal public of a sports faculty. In our opinion, professionalism and responsibiliy should constitute benchmarks.