A Research on Facebook Connection Strategies of University Students

Abstract

This research was planned to investigate Facebook Connection Strategies of university students who are studying sports. The research was designed by general screening model from quantitative research methods. The study group is consisted of 498 university students, 243 female and 255 male students. "Facebook Connection Strategies Scale" was used as data collection tool. In the analysis of the data, pearson moment correlation coefficient, T test and One Way Anova test were used and the tukey test was used to determine the difference between the groups. In the analysis of correlations between FCSS subdimensions, a significant positive correlation was found between initiating subdimension and information-seeking and maintaining subdimensions. Conclusion, it can be stated that university students studying sports sciences use facebook as a social media tools to provide information and access to something more common in facebook connection strategies. Developing technological tools reveal the diversity of new mass media tools.