The English Premier League TV Rights Selling Model – Historical Study

Authors

  • Christos Koutroumanides Democritus University of Thrace, 4 Str Souliou, Kavala 65403, Greece
  • Panagiotis Alexopoulos Democritus University of Thrace, 4 Str Souliou, Kavala 65403, Greece
  • Athanasios Laios Democritus University of Thrace, 4 Str Souliou, Kavala 65403, Greece
  • John Douvis University of Peloponnese, Erythroy Stavroy 28 & Karyotaki, 22131, Tripolis, Greece

DOI:

https://doi.org/10.29081/gsjesh.2018.19.1.07

Abstract

Football games broadcasting started in 1964, with the highlights broadcasting every Saturday night. In 1983 the first live broadcasting took place, and since PL establishment, the public BBC and secondly the private ITV held the tv rights for 2 million pound per year. In 1988, ITV acquired the rights for four years until 1992. The 2007-10 period tv rights were sold for 1,706 billion pounds and the 2010-13 period deal increased their value to 1,773 billion pounds. With the current 2016-19 deal of 3,018 billion pounds, EPL is getting the amazing 5,136 billion pounds fee, making EPL the world’s second wealthiest sporting league – in tv rights annual income terms – only after the American National Football League. The purpose of the study is to show how the collective selling model of an attractive televised football product could generate high income to the clubs league.

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Published

2019-06-24

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Articles

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