STUDY ON THE SPECTATORS' PERCEPTION REGARDING THEIR DEMANDS AND NEEDS IN RELATION TO THE PROMOTION OF THE EVENTS THEY PARTICIPATE IN

Abstract

Sports fans represent a very important mechanism for sports organizations. They are the ambassadors of the brand in a manner that is envied by many consumer-orientated organizations. The love for sport shows a different kind of loyalty that is hard to reproduce in other consumer products. Sports fanatics will always follow their favorite team, for better or worse. They will always support their favorite team because it is in their blood. They associate themselves with the qualities of their favorite team. In fact, their whole identity is associated and mixed with the team's identity. The fans and supporter groups are, thus, a very important factor when we are talking about public relations and communication in sports. This study tries to determine the fundamental elements for the sports events to have as many spectators as possible, which later could become true supporters.