ECONOMIC EXPEDIENCY OF MARKETING ACTIVITY OF ORGANIZING COMMITTEES FOR OLYMPIC GAMES (OCOG)

Abstract

Marketing in Olympic Sports represents strategy and tactics of participants’ behavior and, first of all, of organizational structures of the Olympic Movement within market environment, as well as the totality of managerial technologies that make it possible to ensure performance of commercial activity taking into account interests of Olympic Sports. Features of marketing in Olympic sports derive from the principles of its organization. They include, first of all, the basic organizational principles of sports marketing with marketing in Olympic sports being one of its varieties.